Skip to main content

Social Media as a Tool for Teaching Large Enrollment Science Classes

  • Chapter
  • First Online:
Active Learning in College Science
  • 2322 Accesses

Abstract

College science instructors are faced with two main challenges, the first of which is student engagement in courses to ensure retention in the major and successful completion of the program. The second is to provide adequate training in the curriculum, such that students graduate with critical scientific competencies from college. College-age students, and even younger students worldwide, are heavy users of social media tools such as Facebook, Snapchat, Instagram, and Twitter. Social media use is a means of engaging students by providing them an opportunity to connect, collaborate, communicate, and even generate new content online. Previous work has demonstrated the rich potential of these tools in augmenting student learning, and trends in education suggest that social media tools will become more mainstream in formal instruction. As a result, science classes could benefit greatly from incorporation of these social networking tools. In this chapter, I will provide a brief overview and guide to using social media in college STEM courses.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 219.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 279.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 279.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Arnold, N., & Paulus, T. (2010). Using a social networking site for experiential learning: Appropriating, lurking, modeling and community building. Internet and Higher Education, 13, 188–196.

    Article  Google Scholar 

  • Bauer-Dantoin, A. (2009). The evolution of scientific teaching within the biological sciences. In A. R. Gurung, N. C. Chick, & A. Hayne (Eds.), Exploring signature pedagogies (pp. 244–259). Virginia: Stylus Publishing.

    Google Scholar 

  • Beltran-Cruz, M., & Cruz, B. B. (2013). The use of internet-based social media as a tool in enhancing student’s learning experiences in biological sciences. Higher Learning Research Communications, 3(4), 68–80.

    Article  Google Scholar 

  • Brewer, C., & Smith, D. (Eds.). (2011). Vision and change in undergraduate biology education. A call to action. Washington, DC: AAAS.

    Google Scholar 

  • Dabbagh, N., & Kitsantas, A. (2012). Personal learning environments, social media, and self- regulated learning: A natural formula for connecting formal and informal learning. Internet and Higher Education, 15, 3–8.

    Article  Google Scholar 

  • Dabner, N. (2012). ‘Breaking Ground’ in the use of social media: A case study of a university earthquake response to inform educational design with Facebook. Internet and Higher Education, 15, 69–78.

    Article  Google Scholar 

  • Davis, C. H. F. I. I. I., Deil-Amen, R., Rios-Aguilar, C., & Canché, M. S. G. (2015). Social media, higher education, and community colleges: A research synthesis and implications for the study of two-year institutions. Community College Journal of Research and Practice, 39(5), 409–422. https://doi.org/10.1080/10668926.2013.828665.

    Article  Google Scholar 

  • DeAndrea, D. C., Ellison, N. B., LaRose, R., Steinfield, C., & Fiore, A. (2012). Serious social media: On the use of social media for improving students’ adjustment to college. Internet and Higher Education, 15, 15–23.

    Article  Google Scholar 

  • Dockterman, D. (2018). Insights from 200+ years of personalized learning. npj Science of Learning, 3, 15. https://doi.org/10.1038/s41539-018-0033-x.

    Article  Google Scholar 

  • Everson, M., Gundlach, E., & Scott, J. M. (2013). Social media and the introductory statistics course. Computers in Human Behavior, 29, A69–A81. https://doi.org/10.1016/j.chb.2012.12.033.

    Article  Google Scholar 

  • Ferrini-Mundy, J. (2013). Driven by diversity. Science, 340(6130), 278. https://doi.org/10.1126/science.1235521.

    Article  Google Scholar 

  • Fewkes, A. M., & McCabe, M. (2012). Facebook: Learning tool or distraction? Journal of Digital Learning in Teacher Education, 28(3), 92–98.

    Article  Google Scholar 

  • Freeman, S., Eddy, S. L., McDonough, M., Smith, M. K., Okoroafor, N., Jordt, H., & Wenderoth, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. PNAS, 111, 8410–8415.

    Article  Google Scholar 

  • Friesen, N., & Lowe, S. (2012). The questionable promise of social media for education: connective learning and the commercial imperative. Journal of Computer Assisted Learning, 28(3), 183–194. https://doi.org/10.1111/j.1365-2729.2011.00426.x.

    Article  Google Scholar 

  • George, D. R., & Dellasega, C. (2011). Use of social media in graduate-level medical humanities education: Two pilot studies from Penn State College of Medicine. Medical Teacher, 33(8), e429–e434. https://doi.org/10.3109/0142159X.2011.586749.

    Article  Google Scholar 

  • Gikas, J., & Grant, M. M. (2013). Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media. Internet and Higher Education, 19, 18–26.

    Article  Google Scholar 

  • Greenhow, C., & Lewin, C. (2016). Social media and education: Reconceptualizing the boundaries of formal and informal learning. Learning, Media and Technology, 41(1), 6–30. https://doi.org/10.1080/17439884.2015.1064954.

    Article  Google Scholar 

  • Grosseck, G., Bran, R., & Tiru, L. (2011). Dear teacher, what should I write on my wall? A case study on academic uses of Facebook. Procedia Social and Behavioral Sciences, 15, 1425–1430.

    Article  Google Scholar 

  • Gutschmidt, A. M. (2012). A case study investigating the use of Facebook as a learning management system in higher education. Dissertation North Carolina State University.

    Google Scholar 

  • Hamid, S., Waycott, J., Kurnia, S., & Chang, S. (2015). Understanding students’ perceptions of the benefits of online social networking use for teaching and learning. Internet and Higher Education, 26, 1–9.

    Article  Google Scholar 

  • Hanauer, D. I., Graham, M. J., Betancur, L., Bobrownicki, A., Cresawn, S. G., Garlena, R. A., et al. (2017). An inclusive research education community (iREC): Impact of the SEA-PHAGES program on research outcomes and student learning. Proceedings of the National Academy of Sciences, 114(51), 13531–13536.

    Article  Google Scholar 

  • Hibbard, L., Leonard, R., & Pai, A. (2016). Curriculum design for inclusion and excellence. Spring 2016 edition of network available from: http://www.nyu.edu/frn/publications/advancing.social.justice.classroom.to.community/Hibbard.Leonard.Pai.html

  • Irwin, C., Ball, L., Desbrow, B., & Leveritt, M. (2012). Students’ perceptions of using Facebook as an interactive learning resource at university. Australasian Journal of Educational Technology, 28(7), 1221–1232.

    Article  Google Scholar 

  • Jang, H. (2016). Identifying 21st century STEM competencies using workplace data. Journal of Science Education and Technology, 25, 284. https://doi.org/10.1007/s10956-015-9593-1.

    Article  Google Scholar 

  • Jones, M. T., Barlow, A. E. L., & Villarejo, M. (2010). Importance of undergraduate research for minority persistence and achievement in biology. Journal of Higher Education, 81(1), 82–115. https://doi.org/10.1353/jhe.0.0082.

    Article  Google Scholar 

  • Jordan, T. C., Burnett, S. H., Carson, S., Caruso, S. M., Clase, K., DeJong, R. J., Dennehy, J. J., Denver, D. R., Dunbar, D., Elgin, S. C. R., Findley, A. M., Gissendanner, C. R., Golebiewska, U. P., Guild, N., Hartzog, G. A., Grillo, W. H., Hollowell, G. P., Hughes, L. E., Johnson, A., King, R. A., Lewis, L. O., Li, W., Rosenzweig, F., Rubin, M. R., Saha, M. S., Sandoz, J., Shaffer, C. D., Taylor, B., Temple, L., Vazquez, E., Ware, V. C., Barker, L. P., Bradley, K. W., Jacobs-Sera, D., Pope, W. H., Russell, D. A., Cresawn, S. G., Lopatto, D., Bailey, C. P., & Hatfull, G. F. (2014). A broadly implementable research course in phage discovery and genomics for first-year undergraduate students. mBio, 5(1), e01051–e01013. https://doi.org/10.1128/mBio.01051-13.

    Article  Google Scholar 

  • Junco, R. (2012). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Computers & Education, 58, 162–171.

    Article  Google Scholar 

  • Kabilan, M. K., Ahmad, N., & Abidin, M. J. Z. (2010). Facebook: An online environment for learning of English in institutions of higher education? Internet and Higher Education, 13, 179–187.

    Article  Google Scholar 

  • Kaplan, A. M., & Haenlein, M. (2016). Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster. Business Horizons, 51, 441–450.

    Article  Google Scholar 

  • Lopatto, D. (2007). Undergraduate research experiences support science career decisions and active learning. CBE-Life Sciences Education, 6(4), 297–306. https://doi.org/10.1187/cbe.07-06-0039.

    Article  Google Scholar 

  • Luckie, D. B., Maleszewski, J. J., Loznak, S. D., & Krha, M. (2004). Infusion of collaborative inquiry throughout a biology curriculum increases student learning: A four-year study of “teams and streams”. Advances in Physiology Education, 28(4), 199–209. https://doi.org/10.1152/advan.00025.2004.

    Article  Google Scholar 

  • Mazman, S. G., & Usluel, K. C. (2010). Modeling educational usage of Facebook. Computers & Education, 55, 444e453.

    Article  Google Scholar 

  • Meishar-Tal, H., Kurtz, G., & Pieterse, E. (2012). Facebook groups as LMS: A case study. International Review of Research in Open and Distance Learning, 13, 32–48.

    Article  Google Scholar 

  • Moran, M., Seaman, J., & Tinti-Kane, H. (2011). Teaching, learning, and sharing: How Today’s higher education faculty use social media. Babson Survey Research Group.

    Google Scholar 

  • Musante, S. (2014). Meeting undergraduate life science Education’s leadership needs. Bioscience, 64(7), 569.

    Article  Google Scholar 

  • Museus, S. D., Palmer, R. T., Davis, R. J., & Maramba, D. C. (2011). Special issue: Racial and ethnic minority students’ success in STEM education. ASHE Higher Education Report, 36(6), 1–140.

    Google Scholar 

  • National Science & Technology Council. (2018). Charting a course for success: America’s strategy for stem education. https://www.whitehouse.gov/wp-content/uploads/2018/12/STEM-Education-Strategic-Plan-2018.pdf

  • National Science Foundation, Survey of Earned Doctorates. (2018). http://www.nsf.gov/statistics/srvydoctorates/

  • Neier, S., & Zayer, L. T. (2015). Students’ perceptions and experiences of social media in higher education. Journal of Marketing Education, 37(3), 133–143.

    Article  Google Scholar 

  • Odom, S. F., Jarvis, H. D., Sandlin, M. R., & Peek, C. (2013). Social media tools in the leadership classroom: Students’ perceptions of use. Journal of Leadership Education, 12, 34–53.

    Article  Google Scholar 

  • Pai, A. (2009). ‘Evolution in action’ a case study based advanced biology class at Spelman College. Journal of Effective Teaching, 9, 54–68.

    Google Scholar 

  • Pai, A. (2013). Case studies on Facebook: Adapting the case study method for digital natives. Available from: http://sciencecasenet.org/2013/10/case-studies-on-facebook-adapting-the-case-study-method-for-digital-natives/

  • Pai, A., Benning, T., Woods, N., Chu, J., McGinnis, M., Netherton, J., & Bauerle, C. (2010). Lessons from a case study based Freshman class at a black women’s college. Journal of College Science Teaching, 40, 32–39.

    Google Scholar 

  • Pai, A., McGinnis, G., Cole, M., Stovall, K., Kovacs, J., Lee, M., & Bryant, D. (2017a). Using Facebook to enhance undergraduate science discussion in a large enrollment biology class. Journal of Educational Technology Systems, 00, 1–34. https://doi.org/10.1177/0047239516675898.

    Article  Google Scholar 

  • Pai, A., Cole, M., Kovacs, J., Lee, M., Stovall, K., & McGinnis, G. (2017b). As long as you are here, can I interest in you some science? Increasing student engagement by co-opting a social networking site, Facebook for science discussions. Journal of Educational Technology Systems, 46(2), 153–177.

    Article  Google Scholar 

  • Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students’ social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30, 27–238.

    Article  Google Scholar 

  • Phillips, L., Baird, D., & Fogg, B. J. (2011). Facebook for educators. www.FacebookForEducators.org.

  • Plumb, A. M. (2013). Student perceptions of social networking as a supplemental learning tool in the communication disorders classroom. Contemporary Issues in Communication Science and Disorders, 40, 170–179.

    Article  Google Scholar 

  • President’s Council of Advisors on Science and Technology. (2012). Engage to excel: Producing one million additional college graduates with degrees in science, technology, engineering, and mathematics. Washington, DC. Retrieved from http://www.whitehouse.gov/administration/eop/ostp/pcast/docsreports

  • Reuben, R. (2008). The use of social media in higher education for marketing and communications: A guide for professionals in higher education. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.534.79&rep=rep1&type=pdf

  • Roblyer, M. D., McDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. Internet and Higher Education, 13, 134–140.

    Article  Google Scholar 

  • Selwyn, N. (2009). Faceworking: Exploring students’ education- related use of Facebook. Learning, Media and Technology, 34(2), 157–174.

    Article  Google Scholar 

  • Serdyukov, P. (2017). Innovation in education: What works, what doesn’t, and what to do about it? Journal of Research in Innovative Teaching & Learning, 10(1), 4–33. https://doi.org/10.1108/JRIT-10-2016-0007.

    Article  Google Scholar 

  • Smith, A., & Anderson, M. (2018). Social media use in 2018. Pew Research Center. www.pewresearch.org

  • Smith, A. C., Stewart, R., Shields, P., Hayes-Klosteridis, J., Robinson, P., & Yuan, R. (2005). Introductory biology courses: A framework to support active learning in large enrollment introductory science courses. Cell Biology Education., 4, 143–156.

    Article  Google Scholar 

  • Souleles, N. (2012). Perceptions of undergraduate graphic design students on the educational potential of Facebook. Research in Learning Technology, 20, 241–252.

    Article  Google Scholar 

  • Sung, Y.-T., Chang, K.-E., & Liu, T.-C. (2015). The effects of integrating mobile devices with teaching and learning on students’ learning performance: A meta-analysis and research synthesis. Computers & Education, 94, 252e275.

    Google Scholar 

  • Tanner, K. (2013). Structure matters: Twenty-one teaching strategies to promote student engagement and cultivate classroom equity. CBE—Life Sciences Education, 12, 322–331.

    Article  Google Scholar 

  • Taylor, S. A., Mulligan, J. R., & Ishida, C. (2012). Facebook, social networking, and business education. American Journal of Business Education, 5(4), 437–448.

    Google Scholar 

  • VanDoorn, G., & Eklund, A. A. (2013). Face to Facebook: Social media and the learning and teaching potential of symmetrical, synchronous communication. Journal of University Teaching & Learning Practice, 10(1).

    Google Scholar 

  • Wang, Q., Woo, H. L., Quek, C. L., Yang, Y., & Liu, M. (2012). Using the Facebook group as a learning management system: An exploratory study. British Journal of Educational Technology, 43, 428–438. https://doi.org/10.1111/j.1467-8535.2011.01195.

    Article  Google Scholar 

  • White, J. L., Altschuld, J. W., & Lee, Y.-F. (2006). Persistence of interest in science, technology, engineering, and mathematics: A minority retention study. Journal of Women and Minorities in Science and Engineering, 12(1), 47–64. https://doi.org/10.1615/JWomenMinorScienEng.v12.i1.40.

    Article  Google Scholar 

  • Wise, L., Skues, J., & Williams, B. (2011). Facebook in higher education promotes social but not academic engagement. In G. Williams, P. Statham, N. Brown & B. Cleland (Eds.), Changing demands, changing directions. Proceedings ascilite Hobart. pp. 1332–1342.

    Google Scholar 

  • Wodzicki, K., Schwämmlein, E., & Moskaliuk, J. (2012). “Actually, I wanted to learn”: Study- related knowledge exchange on social networking sites. Internet and Higher Education, 15, 9–14.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Aditi Pai .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Pai, A. (2020). Social Media as a Tool for Teaching Large Enrollment Science Classes. In: Mintzes, J.J., Walter, E.M. (eds) Active Learning in College Science. Springer, Cham. https://doi.org/10.1007/978-3-030-33600-4_40

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-33600-4_40

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-33599-1

  • Online ISBN: 978-3-030-33600-4

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics