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Transforming Heritage Practice in the 21st Century pp 29–43Cite as

A Tale of the Unexpected: A Heritage Encounter with a New Target Audience and the Sociocultural Impact Experienced by this Community of Participants

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Part of the book series: One World Archaeology ((WORLDARCH))

Abstract

The Museum Herxheim (Rheinland-Pfalz, Germany) in 2014 built a life-size model of a Neolithic house as one of the features of a Landesgartenschau. This horticultural show welcomed over eight hundred thousand visitors, mostly from Germany, but also international tourists. Through the house, the story of the earliest human impact on the environment was told to a wide audience interested in horticulture, landscapes and the environment. The public was not only passively involved, volunteers helped to build the house and visitors could participate in a variety of activities, such as baking Neolithic bread with original ingredients. This engagement was evaluated by a joint team of researchers from the Museum Herxheim and Leiden University (Netherlands), to learn about the profile of the visitors that would enjoy participating and what sociocultural impact this heritage engagement would engender. To their surprise, they found an unexpected composition of this community of participants and some surprising impacts.

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Acknowledgements

The authors would very much like to thank the volunteers of the Museum Herxheim who helped to conduct the survey (Charlotte Busch, Caroline End and Julia Grünebaum) and drs. H.A. van Rhijn for translating the questionnaire from Dutch to German. We are also grateful to the people running the Landesgartenschau for their support. The survey was funded with support from the European Commission, via the NEARCH project.

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Authors and Affiliations

  1. Faculty of Archaeology, Leiden University, Leiden, Netherlands

    Krijn H. J. Boom, Monique H. van den Dries & Arnout Van Rhijn

  2. Museum Herxheim, Herxheim, Germany

    Alexander Gramsch

Authors
  1. Krijn H. J. Boom
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  2. Monique H. van den Dries
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  3. Alexander Gramsch
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  4. Arnout Van Rhijn
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Corresponding author

Correspondence to Monique H. van den Dries .

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Editors and Affiliations

  1. ICIP ICOMOS, Savannah, GA, USA, 12,000 Year History Park, Cayce, SC, USA

    John H. Jameson

  2. History and Geography Faculty, Ion Creangă Pedagogical State University, Chisinau, Moldova

    Sergiu Musteaţă

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Boom, K.H.J., van den Dries, M.H., Gramsch, A., Van Rhijn, A. (2019). A Tale of the Unexpected: A Heritage Encounter with a New Target Audience and the Sociocultural Impact Experienced by this Community of Participants. In: Jameson, J.H., Musteaţă, S. (eds) Transforming Heritage Practice in the 21st Century. One World Archaeology. Springer, Cham. https://doi.org/10.1007/978-3-030-14327-5_3

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  • DOI: https://doi.org/10.1007/978-3-030-14327-5_3

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  • Publisher Name: Springer, Cham

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  • Online ISBN: 978-3-030-14327-5

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