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Strategies to Increase Customer Value in Agile Software Development

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Agile Methods (WBMA 2018)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 981))

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Abstract

Nowadays, the software industry is widely applying agile methods. However, while agile principles emphasize the development of software that delivers “customer value” as a key determinant to success in new products and service designs, there are still a few studies that demonstrate how this occurs in practice. In this study, strategies to increase customer value are discussed in literature, especially in the context of Agile Software Development. The results of systematic literature review were validated and added to an industrial inventory. Based on these investigations, 15 strategies to increase customer value have been identified and detailed at the level of approaches, techniques, tools and metrics. The results obtained reinforce the complexity and the need for new empirical studies on the subject, mainly to investigate the key success factors and main challenges for the adoption of these strategies, as well as the positive and negative impacts caused by their implementations in practice.

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Notes

  1. 1.

    A global non-profit organization, founded by some of the consignees of the Agile Manifesto as well as some additional people, promoter of international agile conferences and supporter of several initiatives of the agile communities. Website at: http://www.agilealliance.org.

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Author information

Authors and Affiliations

  1. University of Campinas, Limeira, SP, 13484-332, Brazil

    Fernando Sambinelli & Marcos A. F. Borges

Authors
  1. Fernando Sambinelli
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  2. Marcos A. F. Borges
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Correspondence to Fernando Sambinelli .

Editor information

Editors and Affiliations

  1. Federal University of Fronteira Sul, Chapecó, Santa Catarina, Brazil

    Graziela Simone Tonin

  2. Farfetch, Porto, Portugal

    Bernardo Estácio

  3. University of Sao Paulo, Sao Paulo, São Paulo, Brazil

    Alfredo Goldman

  4. National Institute for Space Research, São José dos Campos, São Paulo, Brazil

    Eduardo Guerra

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Sambinelli, F., Borges, M.A.F. (2019). Strategies to Increase Customer Value in Agile Software Development. In: Tonin, G., Estácio, B., Goldman, A., Guerra, E. (eds) Agile Methods. WBMA 2018. Communications in Computer and Information Science, vol 981. Springer, Cham. https://doi.org/10.1007/978-3-030-14310-7_5

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  • DOI: https://doi.org/10.1007/978-3-030-14310-7_5

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  • Online ISBN: 978-3-030-14310-7

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