Editors:
- Surveys many of the key topics and debates around new digital technologies
- Examines interactions between societal and business transformations
- Weaves together a comprehensive assessment of digital times
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Table of contents (16 chapters)
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Front Matter
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Back Matter
About this book
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
Reviews
“This is the era where big data analytics are crucial in business decisions. In fact, Digital Transformation is currently crucial in all spheres of life ranging from education to business decisions. The book is crucial for anyone who wants to have follow-through decisions in this world that is changing at lightning speed in terms of digital transformation.” (Dr. Micahel U. Adikwu, Vice Chancellor and Professor, University of Abuja, Nigeria)
“This is a great book full of information for those who want to better understand the digital revolution and how it is changing the whole of society, and business in particular. This book isa good guide to see this reality in a completely different way, through the scope of technology, and to better understand the exponential future we are living in.” (Dr. Besa Shahini, Professor of Economics and Finance, University of Tirana, Albania)
“The book offers thoughtful, comprehensive insights into the far-reaching capacity of the digital footprint to reconfigure and remap every aspect of business and societal behavior. The authors have crafted a trailblazing compendium of digital transformation thought and action related to micro- and macro aspects of business and society. The book has the potential to become the defining work in this body of literature.” (Dr. Alvin Williams, Professor and Chair, Department of Marketing, University of South Alabama, USA)
“One of the best books I have had the opportunity to read, I strongly recommend that you take it into account for your graduate programs”.(Dr. Sergio Garcia Agreda, Director of the Master program in Digital Business, Universidad Privada Boliviana, Bolivia)
"This book is a timely text that will inform readers on a wide range of business and societal applications in the area. This text will help organizational psychologists understand the human factor in business decision-making and execution to then fully grasp the potential for digital transformation both in Business 4.0 and Society 5.0" (Dr. Mervyn Jackson, Head, Discipline of Psychology, RMIT University, Australia)
Editors and Affiliations
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Fort Hays State University, Hays, USA
Babu George
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University of Puerto Rico, San Juan, Puerto Rico
Justin Paul
About the editors
Babu George is Associate Professor of Management at Fort Hays State University, USA.
Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA
Bibliographic Information
Book Title: Digital Transformation in Business and Society
Book Subtitle: Theory and Cases
Editors: Babu George, Justin Paul
DOI: https://doi.org/10.1007/978-3-030-08277-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-08276-5Published: 18 October 2019
eBook ISBN: 978-3-030-08277-2Published: 04 October 2019
Edition Number: 1
Number of Pages: XVII, 300
Number of Illustrations: 12 b/w illustrations
Topics: IT in Business, Knowledge Management, Business Strategy/Leadership, Consumer Behavior, Big Data, Online Marketing/Social Media