Abstract
Advertising is an activity with important social repercussions on individual behavior as well as being the media’s main source of revenue. After compiling the numerous Spanish national and European laws which regulate the advertising phenomenon, the perspective of this paper will be to address the broad subject of advertising ethics and self-regulation in an effort to reflect the theoretical and practical aspects of advertising legislation. These objectives have been chosen with the aim of dissipating and controlling the level of uncertainty faced by firms when advertising.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
Bibliography
Alliance Uppdate (1997), Easa Guide to Self-Regulation, Mayo, Brussels, pp.28–31.
(AESA) Asociación Espaftola de Anunciantes (1993), Manual de legislation de publicidad, Deusto, Bilbao.
Bergevin, J. (1996), “El libro verde sobre las comunicaciones comerciales”,Marketing +Ventas 109,32–39.
Campafla N(1995), “Television bajo sospecha. La AUC estudia el cumplimiento de la Ley de Television sin Fronteras”, n° 478,16–30 November, pp. 18–20., Madrid.
Campaña N (1996), “Legislación: Publicidad en derecho”, n° 485/486,16 March-15 April, p. 8., Madrid
Campaña N(1997), “Sin ley”, n° 502, 1–15 February, p. 16, Madrid.
Castro, J.L.(1989), “Los supuestos de publicidad ilicita en la nueva Ley General de Publicidad”, Revista ICADE 18, 65–90, Madrid.
Cuerda Riezu, A. (1995), “Contribuciión a la polémica sobre el delito publicitario”, Estudios sobre Consumo 35, 67–81, Madrid
De La Cuesta, J.M. (1997), “La Legislación publicitaria: Legislación comunitaria y espafiola. Publicidad y competencia desleal”, Seminario Técnico: La resolutión de controversias en Publicidad. Procedimientos legales. La alternativa del Autocontrol Publicitario, 4 June, AAP, Madrid
Esteban Talaya, A. et al. (1997), Principios de Marketing, ESIC., Madrid
Eroski N(1991), El Consumidor Vasco, October, Eroski.
Gay Fuentes, C. (1994), La Televisión ante el Derecho International y Comunitario, Marcial Pons, Madrid
León, J.L. (1996), Los Efectos de la Publicidad, Ariel, Barcelona.
Madrenas I Boada, C. (1990), Sobre la Interpretatión de las Prohibiciones de Publicidad Engafiosa y Desleal (la Parcialidad de la Publicidad y los Costes de la Competencia), Civitas, Madrid
Santaella Lopez, M. (1981), El Delito Publicitario. Aspectos Penales de la Comunicaciión Publicitaria, Reus, Madrid
Tato, A. (1996): La Publicidad Comparativa, Marcial Pons, Madrid
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1998 Springer Science+Business Media Dordrecht
About this chapter
Cite this chapter
Talaya, A.E., Pacual, C.O., Lara, E.R., Vázquez, M.S. (1998). Controlling Uncertainty in a Spanish National and European Setting Faced with Illicit Advertising. In: Zopounidis, C., Pardalos, P.M. (eds) Managing in Uncertainty: Theory and Practice. Applied Optimization, vol 19. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-2845-3_14
Download citation
DOI: https://doi.org/10.1007/978-1-4757-2845-3_14
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-4801-4
Online ISBN: 978-1-4757-2845-3
eBook Packages: Springer Book Archive