Overview
- Includes cutting-edge methods and protocols
- Provides step-by-step detail essential for reproducible results
- Contains key notes and implementation advice from the experts
Part of the book series: Methods and Protocols in Food Science (MPFS)
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Table of contents (23 chapters)
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Methods from Anthropology, History, Linguistics and Visual Arts
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Methods from Psychology
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Methods from Marketing
Keywords
About this book
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Editors and Affiliations
Bibliographic Information
Book Title: Consumer Research Methods in Food Science
Editors: Carlos Gómez-Corona, Heber Rodrigues
Series Title: Methods and Protocols in Food Science
DOI: https://doi.org/10.1007/978-1-0716-3000-6
Publisher: Humana New York, NY
eBook Packages: Springer Protocols
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Science+Business Media, LLC, part of Springer Nature 2023
Hardcover ISBN: 978-1-0716-2999-4Published: 08 April 2023
Softcover ISBN: 978-1-0716-3002-0Published: 08 April 2023
eBook ISBN: 978-1-0716-3000-6Published: 07 April 2023
Series ISSN: 2662-950X
Series E-ISSN: 2662-9518
Edition Number: 1
Number of Pages: XII, 472
Number of Illustrations: 26 b/w illustrations, 84 illustrations in colour
Topics: Food Science