Trends in Multimedia E-Commerce

Definition:Trends in multimedia e-commerce will always be a function of market factors and the cultural landscape. As such, several surprising and lucrative trends have dominated land-line and wireless multimedia e-commerce in recent times.

Ringtone E-Commerce

Ringtones are the sounds that are activated on cell phone when incoming calls arrive. In early cell phones tones were limited to a small set of just nine. Today’s cell phone have the capability to play monophonic (a single voice), polyphonic, and sampled (e.g. clips of actual recordings) ringtones. Initially a sort of “geek sub-culture” activity, ringtone e-commerce broke-out in 2003 as service providers and 3^rd party communications providers established e-commerce sites for ringtone download. Some experts estimate that consumers put down near $2 billion worldwide in that year alone for tones [1]. Ringtone e-commerce revenue generally gets split between many business entities. Some of these entities are: the wireless provider,...