Skip to main content
SpringerLink
Log in

Internet Social Networking

Stand der Forschung und Konsequenzen für Enterprise 2.0

Internet Social Networking

Research State of the Art and Implications for Enterprise 2.0

  • State of the Art
  • Published:
WIRTSCHAFTSINFORMATIK

Zusammenfassung

Der Stand der Forschung zum Internet Social Networking (ISN) auf Basis von Social Network Sites (SNS) wird detailliert analysiert. Es werden vier maßgebliche Forschungsfelder identifiziert und die jeweils wichtigsten Erkenntnisse bisheriger Arbeiten diskutiert. Insgesamt ist die bisherige Forschung stark fragmentiert und beschränkt sich auf bestimmte Plattformen (insbes. Facebook) und Nutzergruppen (insbes. Studierende). Ein umfassendes Verständnis des Phänomens „Internet Social Networking“ liegt bisher nicht vor. Insbesondere die Frage der Gestaltung und Nutzung von SNSs als Teil des betrieblichen Informationssystems ist bisher kaum untersucht worden. Basierend auf dem aktuellen Forschungsstand werden beispielhaft Potenziale für den Einsatz von SNSs in Unternehmen abgeleitet. Hierbei wird zwischen drei Anwendungskontexten differenziert: 1) Mitarbeiterrekrutierung und Karriereförderung, 2) Unterstützung virtueller Arbeitskontexte sowie 3) Interaktion mit (End-)Kunden. Teilweise können relevante Fragen in den Anwendungskontexten auf Basis bisheriger Ergebnisse der ISN-Forschung erklärt werden. Im Wesentlichen zeigt sich aber spezifischer Forschungsbedarf, der durch die Studie charakterisiert werden kann. Der Beitrag zielt auf die Entwicklung einer Forschungsagenda für das Forschungsfeld ISN und macht die bisherigen Erkenntnisse für den Bereich des Enterprise 2.0 zugänglich.

Abstract

An overview of the literature on Internet social networking (ISN) is presented. The authors identify four dominant streams of research and review the key contributions to the field. The review reveals that the research field is fragmented and does not yet facilitate a general understanding of the phenomenon. In particular research is very much skewed towards certain user groups (e.g., students) and platforms (in particular Facebook). Further, implications for a corporate context are discussed. In doing so, three contexts of application are differentiated: Social network sites (SNSs) for 1) recruiting and professional career development, 2) relationship facilitation in distributed work contexts, and 3) interactions with end customers. The authors discuss SNS potentials, implications of existing ISN research and future research opportunities. In summary, they seek to contribute to a better understanding of the phenomenon of ISN and to making available the current state of ISN research for the wider Enterprise 2.0 community.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Abb. 1
Abb. 2
Abb. 3
Abb. 4

Notes

  1. http://blog.facebook.com/blog.php?post=409753352130.

  2. http://www.alexa.com/siteinfo/facebook.com.

  3. Beispiele für Intranet-Social-Network-Plattformen sind Jive (http://www.jivesoftware.com/) und Lotus Connections (http://www-142.ibm.com/software/products/de/de/connections/).

  4. Für eine detaillierte Beschreibung der Geschichte von SNSs vor 2007 siehe Boyd und Ellison (2007).

  5. http://www.danah.org/researchBibs/sns.html.

  6. Eine genauere Beschreibung des Suchprozesses auf Basis der Leitlinien von vom Brocke et al. (2009b) ist im Online-Anhang zu finden.

  7. Es wurden nur Zeitschriften aufgeführt, die relevante Artikel enthalten. Insgesamt wurden 37 Zeitschriften durchsucht, einschließlich der wichtigsten IS-Zeitschriften (AIS senior scholars’ basket of eight). Eine vollständige Liste ist im Online-Anhang zu finden.

  8. Z. B. http://www.guardian.co.uk/business/2009/feb/01/facebook-seeks-to-exploit-user-information.

  9. J.D. Power: http://www.jdpowerwebintelligence.com/, http://www.aepweb.org/summit/09_Presentations/Mining_Social_Media.ppt. Outsell: http://www.outsellinc.com/store/products/541 Xtract: http://www.xtract.com/social-intelligence/. ADTelligence: http://www.adtelligence.de/de/consulting/new-market-intelligence.

Literatur

  • Acquisti A, Gross R (2006) Imagined communities: awareness, information sharing, and privacy on the Facebook. Lecture Notes in Computer Science 4258:36–58

    Article  Google Scholar 

  • Ahonen TT, Moore A (2005) Communities dominate brands. Futuretext, London

    Google Scholar 

  • Avram G (2006) At the crossroads of knowledge management and social software. Electronic Journal of Knowledge Management 4(1):1–10

    Google Scholar 

  • Bächle M (2006) Social Software. Informatik-Spektrum 29(2):121–124

    Article  Google Scholar 

  • Barnes SB (2006) A privacy paradox: social networking in the United States. First Monday 11(9)

  • Beer D (2008) Social network(ing) sites...revisiting the story so far: a response to danah boyd & Nicole Ellison. Journal of Computer-Mediated Communication 13(2):516–529

    Article  Google Scholar 

  • Berkman R (2008) The art of strategic listening: finding market intelligence through blogs and other social media. Paramount, Ithaca

    Google Scholar 

  • Boyd D (2006a) Friends, Friendsters, and MySpace Top 8: writing community into being on social network sites. First Monday 11(12)

  • Boyd D (2006b) The significance of social software. In: Burg TN, Schmidt J (Hrsg) Blogtalks reloaded: social software research & cases. Books on Demand, Norderstedt

    Google Scholar 

  • Boyd D (2007) Why youth (heart) social network sites: the role of networked publics in teenage social life. In: Buckingham D (Hrsg) Teenage social life. Youth, identity and digital media. MIT Press, New York, S 119–142

    Google Scholar 

  • Boyd D, Ellison N (2007) Social network sites: definition, history, and scholarship. Journal of Computer-Mediated Communication 13(1):210–230

    Article  Google Scholar 

  • Boyd D, Heer J (2006) Profiles as conversation: networked identity performance on Friendster. In: Proc Hawai’i international conference on system sciences (HICSS-39). Kauai

    Google Scholar 

  • Breu K, Hemingway CJ (2004) Making organisations virtual: the hidden cost of distributed teams. J Inform Technol 19(3):191–202

    Article  Google Scholar 

  • British Office of Communication (2008) Social networking – a quantitative and qualitative research report into attitute, behaviours and use. http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/. Abruf am 2010-11-08

  • Buffardi LE, Campbell WK (2008) Narcissism and social networking web sites. Pers Soc Psychol B 34(10):1303–1304

    Article  Google Scholar 

  • Bultje R, van Wijk J (1998) Taxonomy of virtual organisations, based on definitions, characteristics and typology. VoNet Newsletter 2(3):7–21

    Google Scholar 

  • Bumgarner BA (2007) You have been poked: exploring the uses and gratifications of Facebook among emerging adults. First Monday 12(11)

  • Burt RS (1992) Structural holes: the social structure of competition. Harvard University Press, Cambridge

    Google Scholar 

  • Byrne DN (2007) Public discourse community concerns, and civic engagement: exploring black social networking traditions on blackplanet.com. Journal of Computer-Mediated Communication 13(1):319–340

    Article  Google Scholar 

  • Carroll KS (2008) Puerto Rican language use on MySpace.com. Centro Journal 20(1):96–111

    Google Scholar 

  • Carton L, Wellman B (1999) Studying on-line social networks. In: Jones S (Hrsg) Doing internet research: critical issues and methods for examining the net. Sage, Thousand Oaks, S 75–105

    Google Scholar 

  • Choi JH (2006) Living in CyWorld: Contextualising cy-ties in South Korea. In: Bruns A, Jacobs J (Hrsg) Use of blogs (digital formation). Peter Lang, New York, S 173–186

    Google Scholar 

  • Christofides E, Muise A, Desmarais S (2009) Information disclosure and control on Facebook: are they two sides of the same coin or two different processes? Cyberpsychology & Behavior 12(3):341–345

    Article  Google Scholar 

  • Chun H, Kwak H, Eom YH, Ahn YY, Moon S, Jeong H (2008) Comparison of online social relations in volume vs interaction: a case study of CyWorld. In: Proc 8th ACM SIGCOMM conference on internet measurement, S 57–70

    Chapter  Google Scholar 

  • Clemons EK, Barnett S, Appadurai A (2007) The future of advertising and the value of social network websites: some preliminary examinations. In: Proc 9th international conference on electronic commerce. Minneapolis, S 267–276

    Google Scholar 

  • Davenport TH (2005) Thinking for a living. Harvard University Press, Boston

    Google Scholar 

  • Davenport TH (2008) Enterprise 2.0: The new, new knowledge management? http://discussionleader.hbsp.com/davenport/2008/02/enterprise_20_the_new_new_know_1.html. Abruf am 2010-11-08

  • DiMicco J, Millen DR, Geyer W, Dugan C, Brownholtz B, Muller M (2008) Motivations for social networking at work. In: Proc ACM 2008 conference on computer supported cooperative work. San Diego, S 711–720

    Chapter  Google Scholar 

  • DiMicco JM, Millen DR (2007) Identity management: multiple presentations of self in Facebook. In: Proc 2007 international ACM conference on supporting group work. New York, S 383–386

    Chapter  Google Scholar 

  • Donath J, Boyd D (2004) Public displays of connection. BT Technol J 22(4):71–82

    Article  Google Scholar 

  • Drucker PF (2000) Knowledge-worker productivity: the biggest challenge. Calif Manage Rev 41(2):79–94

    Google Scholar 

  • Dwyer C (2007) Digital relationships in the ‘MySpace’ generation: results from a qualitative study. In: Proc Hawai’i international conference on system sciences (HICSS-40). Waikoloa, S 317–326

    Google Scholar 

  • Ermecke R, Mayrhofer P, Wagner S (2009) Agents of diffusion – insights from a survey of Facebook users. In: Proc Hawai’i international conference on system sciences (HICSS-42). Waikoloa, S 1–10

    Google Scholar 

  • Evans DC, Gosling SD, Carroll A (2008) What elements of an online social networking profile predict target-rater agreement in personality impressions? In: Proc International conference on weblogs and social media. Seattle, S 1–6

    Google Scholar 

  • Farzan R, DiMicco JM, Brownholtz B (2009) Spreading the honey: a system for maintaining an online community. In: Proc ACM 2009 international conference on supporting group work. Sanibel Island, S 31–40

    Chapter  Google Scholar 

  • Fogg B, Iizawa D (2008) Online persuasion in Facebook and Mixi: a cross-cultural comparison. Lecture Notes in Computer Science 5033:35–46

    Article  Google Scholar 

  • Fono D, Raynes-Goldie K (2006) Hyperfriends and beyond: friendship and social norms on LiveJournal. In: Consalvo M, Haythornthwaite C (Hrsg) Selected papers from the Association of Internet Researchers conference 2005. Peter Lang, New York, S 91–104

    Google Scholar 

  • Goffman E (1959) The presentation of self in everyday life. Anchor, New York

    Google Scholar 

  • Gosling SD, Gaddis S, Vazire S (2007) Personality impressions based on Facebook profiles. In: Proc international conference on weblogs and social media. Boulder, S 26–28

    Google Scholar 

  • Granovetter M (1983) The strength of weak ties: a network theory revisited. Sociol Theor 1:201–233

    Article  Google Scholar 

  • Gross R, Acquisti A (2005) Information revelation and privacy in online social networks (the Facebook case). In: Proc 2005 ACM workshop on privacy in the electronic society. Alexandria, S 71–80

    Chapter  Google Scholar 

  • GroßT, Koch M (2007) Computer-Supported Cooperative Work. Oldenbourg, München

    Book  Google Scholar 

  • Hinduja S, Patchin JW (2008) Personal information of adolescents on the internet: a quantitative content analysis of MySpace. J Adolescence 31(1):125–146

    Article  Google Scholar 

  • Hippner H (2006) Bedeutung, Anwendungen und Einsatzpotentiale von Social Software. HMD – Praxis der WIRTSCHAFTSINFORMATIK 43(252):6–16

    Google Scholar 

  • Introna LD (2001) Recognising the limits of virtual organizations. In: Hunt B, Barnes S (Hrsg) E-commerce and v-business. Butterworth-Heinemann, Oxford, S 268–278

    Google Scholar 

  • Jones S, Millermaier S, Goya-Martinez M, Schuler J (2008) Whose space is MySpace? A content analysis of MySpace profiles. First Monday 13(9)

  • Klein S, Köhne F, Totz C (2004) Extending customer’s roles in eCommerce – promises, challenges and some findings. In: Shaw MJ (Hrsg) Electronic commerce and the digital economy. Sharpe, Armonk

    Google Scholar 

  • Klein S, Totz C (2004) Prosumers as service configurators – vision, status and future requirements. In: Preissl B, Bouwman H, Steinfield C (Hrsg) E-life after the dot com bust. Physica, Heidelberg, S 119–135

    Google Scholar 

  • Koch M, Richter A (2007) Enterprise 2.0: Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen. Oldenbourg, München

    Google Scholar 

  • Krasnova H, Hildebrand T, Günther O, Kovrigin A, Nowobilska A (2008) Why participate in an online social network? An empirical analysis. In: Proc 16th European conference on information systems. Galway, S 2124–2135

    Google Scholar 

  • Lampe C, Ellison N, Steinfield C (2006) A face(book) in the crowd: social searching vs. social browsing. In: Proc 2006 20th anniversary conference on computer supported cooperative work. Banff, S 167–170

    Chapter  Google Scholar 

  • Lampe C, Ellison N, Steinfield C (2007) A familiar face(book): profile elements as signals in an online social network. In: Proc SIGCHI conference on human factors in computing systems. New York, S 435–444

    Chapter  Google Scholar 

  • Lee A, Bruckman A (2007) Judging you by the company you keep: dating on social networking sites. In: Proc 2007 international ACM conference on supporting group work. Sanibel Island, S 371–378

    Chapter  Google Scholar 

  • Lenhart A, Madden M (2007) Social networking websites and teens: an overview. http://www.pewinternet.org/PPF/r/198/report_display.asp. Abruf am 2010-11-08

  • Lewis K, Kaufman J, Christakis N (2008) The taste for privacy: an analysis of college student privacy settings in an online social network. Journal of Computer-Mediated Communication 14(1):79–100

    Article  Google Scholar 

  • Livingstone S (2008) Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression. New Media & Society 10(3):393–411

    Article  Google Scholar 

  • McAfee A (2006a) Enterprise 2.0, version 2.0. http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_version_20/. Abruf am 2010-11-08

  • McAfee AP (2006b) Enterprise 2.0: the dawn of emergent collaboration. MIT Sloan Management Review 47(3):21–28

    Google Scholar 

  • Newman MEJ (2003) The structure and function of complex networks. Siam Review 45(2):167–256

    Article  Google Scholar 

  • O’Reilly T (2005) What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html. Abruf am 2010-11-08

  • Raacke J, Bonds-Raacke J (2008) MySpace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites. Cyberpsychology & Behavior 11(2):169–174

    Article  Google Scholar 

  • Richter A, Kneifel D, Ott F (2009a) Fallstudie: Social Networking bei Accenture. Wirtschaftsinformatik & Management 1(1):78–81

    Google Scholar 

  • Richter A, Koch M (2009) Zum Einsatz von Social Networking Services im Unternehmen. In: Proc Internationale Konferenz Wirtschaftsinformatik. Vienna, S 851–860

    Google Scholar 

  • Richter A, Koch M, Jahnke I, Bullinger A, Stocker A, Graz KC (2009b) Tagungsband zum Workshop: Enterprise 2.0-Web 2.0 im Unternehmen. Logos, Berlin

    Google Scholar 

  • Richter A, Riemer K (2009) Corporate social networking sites – modes of use and appropriation through co-evolution. In: Proc ACIS international conference on computer and information science. Melbourne, S 722–732

    Google Scholar 

  • Richter D, Riemer K, vom Brocke J, Große Böckmann S (2009c) Internet social networking – distinguishing phenomenon and practical manifestation. In: Proc 17th European conference on information systems. Verona, S 2603–2614

    Google Scholar 

  • Riemer K, Klein S (2008) Is the v-form the next generation organisation? An analysis of challenges, pitfalls and remedies of ICT-enabled virtual organisations based on social capital theory. J Inform Technol 23(3):147–162

    Article  Google Scholar 

  • Rosen C (2007) Virtual friendship and the new narcisissm. The New Atlantis 17(1):15–31

    Google Scholar 

  • Schaefer C (2008) Motivations and usage patterns on social network sites. In: Proc 16th European conference on information systems. Galway, S 2088–2099

    Google Scholar 

  • Schumacher J, Feurstein K (2007) Living Labs – the user as co-creator. In: Proc 13th international conference on intelligent communities for Europe. Lingen, S 27–32

    Google Scholar 

  • Session LF (2009) You looked better on MySpace. Deception and authenticity on the Web 2.0. First Monday 14(7)

  • Skeels MM, Grudin J (2009) When social networks cross boundaries: a case study of workplace use of Facebook and LinkedIn. In: Proc ACM 2009 international conference on supporting group work. Sanibel Island, S 95–104

    Chapter  Google Scholar 

  • Steinfield C, DiMicco JM, Ellison N, Lampe C (2009) Bowling online: social networking and social capital within the organization. In: Proc fourth international conference on communities and technologies. University Park, S 245–254

    Chapter  Google Scholar 

  • Steinfield C, Ellison NB, Lampe C (2008) Social capital, self-esteem, and use of online social network sites: a longitudinal analysis. J Appl Dev Psychol 29(6):434–445

    Article  Google Scholar 

  • Stutzman F (2006) An evaluation of identity-sharing behavior in social network communities. Journal of the International Digital Media and Arts Association 3(1):10–18

    Google Scholar 

  • Thew D (2008) LinkedIn – a user’s perspective: using new channels for effective business networking. Business Information Review 25(2):87–90

    Article  Google Scholar 

  • Tong ST, Van der Heide B, Langwell L, Walther JB (2008) Too much of a good thing? The relationship between number of friends and interpersonal impressions on Facebook. Journal of Computer-Mediated Communication 13(3):531–549

    Article  Google Scholar 

  • Tufekci Z (2008) Can you see me now? Audience and disclosure regulation in online social network sites. B Sci Technol Soc 28(1):20–36

    Article  Google Scholar 

  • Vie S (2008) Digital Divide 2.0: „generation M“ and online social networking sites in the composition classroom. Media Convergence 25(1):9–23

    Google Scholar 

  • vom Brocke J, Richter D, Riemer K (2009a) Motives for using social network sites (SNSs) – an analysis of SNS adoption among students. In: Proc 22nd Bled eConference. Bled, S 40–56

    Google Scholar 

  • vom Brocke J, Simons A, Niehaves B, Riemer K, Plattfaut R, Cleven A (2009b) Reconstructing the giant: on the importance of rigour in documenting the literature search process. In: Proc 17th European conference on information systems. Verona, S 3226–3238

    Google Scholar 

  • Walther JB, Van Der Heide B, Hamel LM, Shulman HC (2009) Self-generated versus other-generated statements and impressions in computer-mediated communication: a test of warranting theory using Facebook. Commun Res 36(2):229–253

    Article  Google Scholar 

  • Walther JB, Van Der Heide B, Kim SY, Westerman D, Tong ST (2008) The role of friends’ appearance and behavior on evaluations of individuals on Facebook: are we known by the company we keep? Hum Commun Res 34(1):28–49

    Article  Google Scholar 

  • Wasserman S, Faust K (1994) Social network analysis: methods and applications. Cambridge University Press, Cambridge

    Google Scholar 

  • Ybarra ML, Mitchell KJ (2008) How risky are social networking sites? A comparison of places online where youth sexual solicitation and harassment occurs. Pediatrics 121(2):350–357

    Article  Google Scholar 

  • Zhao S, Grasmuck S, Martin J (2008) Identity construction on Facebook: digital empowerment in anchored relationships. Comput Hum Behav 24(5):1816–1836

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institut für Wirtschaftsinformatik Lehrstuhl für Wirtschaftsinformatik und Interorganisationssysteme, Universität Münster, Leonardo-Campus 3, 48149, Münster, Deutschland

    Daniel Richter

  2. Discipline of Business Information Systems Business School, The University of Sydney, Building H69, 2006, NSW, Australien

    Kai Riemer

  3. Hilti Lehrstuhl für Business Process Management Institut für Wirtschaftsinformatik, Universität Liechtenstein, Fürst-Franz-Josef-Strasse, 9490, Vaduz, Liechtenstein

    Jan vom Brocke

Authors
  1. Daniel Richter
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Kai Riemer
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Jan vom Brocke
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Daniel Richter.

Additional information

Angenommen nach zwei Überarbeitungen durch Prof. Dr. Buxmann.

This article is also available in English via http://www.springerlink.com and http://www.bise-journal.org: Richter D, Riemer K, vom Brocke J (2011) Internet Social Networking. Research State of the Art and Implications for Enterprise 2.0. Bus Inf Syst Eng. doi: 10.1007/s12599-011-0151-y.

Zusätzliche Information

Ergänzendes Onlinematerial kann unter folgendem Link abgerufen werden.

(PDF 124 KB)

Rights and permissions

Reprints and permissions

About this article

Cite this article

Richter, D., Riemer, K. & vom Brocke, J. Internet Social Networking. WIRTSCHAFTSINFORMATIK 53, 89–103 (2011). https://doi.org/10.1007/s11576-011-0265-3

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11576-011-0265-3

Schlüsselwörter

Keywords

Search

Navigation