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The marketing mix: A Canadian perspective

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References

  • Archibald, T. Ross and Shaw, David C. 1969. “Corporate Canada: a statistical survey.” The Business Quarterly (Winter, special supplement).

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  • Oxenfeldt, Alfred R. 1967. “The formulation of a market strategy.” Eugene J. Kelley and William Lazer, Managerial Marketing: Perspectives and Viewpoints. Homewood, Ill.: Richard D. Irwin, Inc. p. 101.

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Authors and Affiliations

  1. McMaster University, Hamilton, Ontario, Canada

    Peter M. Banting Ph.D. & Randolph E. Ross D.B.A.

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  1. Peter M. Banting Ph.D.
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  2. Randolph E. Ross D.B.A.
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Banting, P.M., Ross, R.E. The marketing mix: A Canadian perspective. JAMS 1, 1–11 (1973). https://doi.org/10.1007/BF02729310

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